People: Building the A- Team

People: Building the A- Team

When the CEO of MOM’s Organic Market, Scott Nash, needed to hire a CFO, he knew that simply asking a recruiter to search for a financial expert who understood the grocery industry well wasn’t going to be good enough for them. Nash had

Leaders: The people who shape the business

Leaders: The people who shape the business

For a business to be successful, one of the most important things it needs is a great support network from all the people involved, both inside the company and out. This includes; the founders, early investors, customers, suppliers,

Is it really dangerous or just scary?

Is it really dangerous or just scary?

We have all been in a situation where we were scared to death. I too have been in many but one particular incident took it to the next level. I will never forget that day, November 19th, 2014. To set the scene, let’s go back …


Samuel Njoroge is a Business Speaker who empowers his audience with research findings, models and tools that they can immediately apply in their business or careers.


Through his boutique firm, Azelea Coaching Advisory, Samuel works with over 100 business leaders and entrepreneurs each year to help them design the necessary framework to achieve their biggest business targets.


Samuel lives and breathes Business. With a background in Architecture, he builds businesses and projects from a firm foundation while helping others systemize and scale their businesses.

Invite SAMUEL to speak at your IN-PERSON OR VIRTUAL event.



Samuel's specialty is designing and breaking down complex projects to really simple steps. 

Tel: +254 719 601 608

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Nairobi, Kenya.

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